The Five Drivers of a Buyer

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Course features
  • Author: Dan Watkins
  • Level: Beginner
  • Community:  Yes
  • Video time: 45 min
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    Course overview
    Consider this your Swiss army knife on how to work with potential buyers. If you know these five drivers, you can sell with impact. How does this help? Know your prospect as a person to align your product/service to more strongly impact their “why”.
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    Meet the instructor

    Dan Watkins

    Dan's career began in the Qualtrics basement when he joined Ryan Smith, CEO, and the founding team as employee #15. Building the first corporate sales team, growing the company across the globe, and creating a business model that values and invests in employee career progression brought him some of the greatest joy he's ever experienced.

    Dan was at Forethought for just over a year where he grew revenue 20x and grew the team from 17 to 120 fantastic human beings.

    Now Dan spends his time as Chairman of the Board with DataBased and advising the top CEOs in tech as he builds their business from Series B and beyond. Dan feels he can do more though. And he wants to teach 1 million sales professionals on how they can be as successful as him and more.
    Patrick Jones - Course author
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